Media Research

Textual analysis of film openings


Submarine
The opening sequence of Submarine with the company credits showing who has helped create the film, like Optimum Realising, a distribution company that is also gained acclaim of distributing films like Four Lions. The music that was performed in the sequence was performed by Alex Turner, the lead singer of the Arctic Monkeys   this would attract a very young demographic by the use of the modern music and that this is what the young people listen to. The scene starts with a pan around a teenage boys room, it then pans to the lead protagonist, Oliver Tate, who then is shown to be thinking because of the voice over, this film would then most likely to be a niche audience film as voice overs is a very unconventional idea in films, this would then show its a very Art House film as it would connect to an older demographic because they can relate to films that were created in the French, New Wave era of film. The sequence sets a mood through the use of mellow, slow ballad music and the diagetic sound of the seagulls, it represents freedom and that the setting is near the sea. Throughout the whole sequence there is a feel that the main protagonist is a very odd character as within the first 30 seconds of the sequence, he glances at the camera, this is very unconventional for films as it is a technique that is really used which is 'breaking down the forth wall', it establishes the protagonist as being quite odd because of how he is portrayed by the actor. With the music, their is a technique that would usually be used with music videos rather than conventional movies as it changes scene with each beat of the slow music ballad, this is then put into a brief montage of picturesque shots of the Welsh skyline, it gives the representation of a very unconventional and Art House film. About 1:35 minutes into the opening sequence, the 'Submarine' titles come onto the screen, this is a very conventional theme within most films to show the title of the film quite close to the start of the film, because it was what most films do.

This is England
In the opening sequence to This is England, it shows major happenings within the 1980's Britain from the Falklands War to the increase of Racism in skinhead culture with the use of a montage to show the history of the decade continuously. The music can be represented with the music of the era, the increase popularity of Ska music in the decade and more importantly this type of music was very to the early skinhead culture in Britain, so the opening sequence can represent that the film will be about skinheads but could also represent it to be quite shocking because of the obvious racist issue with skinheads. The titles run through the whole sequence and shows who is the most important in making the film, with the UK Film council and Film4 being the first companies to be shown, this would mean that these two companies would have funded the most for the film as they are shown first in the sequence. Thomas Turgoose's name is shown first in the sequence as even though he is the youngest and inexperienced actor, he is the main protagonist, the next name is Stephen Graham, this is because he is probably the most well known name within the film and is widely known to be a very antagonist type character, he is famous within the USA because of his work  in gangster TV shows like Boardwalk Empire and films like Gangs of New York and Snatch, with a household name like Graham, will reach out to film goers who are interested in the works of Stephen Graham and films that can be compared to This is England. The names of the actors in the opening titles seem to have a code underneath them, this could be represented to the old use of film like the traditional 35mm print which was highly used in every film in the 80s and even now but it could also be represented as being Prison identification numbers for prisoners, this could represent the film as being shown as a gritty, truly British film as most of these types of films involve prsion in some sort of way.

Shaun of the Dead
The opening sequence to Shaun of the Dead starts with the opening titles which consist of the showing Universal, Studio Canal and Working Titles at the start of the sequence, this represents these 3 companies, even though both a branch of Universal pictures, have a major importance in the making of this film as they are shown right at the start of the sequence, however, the sequence is quite unconventional because it does not show the actors that are played in the film, even though with household names like Simon Pegg and Nick Frost who gained major success in British television with Spaced, the show had a cult following, this would then add more profit because more people would go watch the film. Within the sequence, every character that is shown is represented as being a  "zombie", this is quite comical as in the modern society, everything that we do is quite boring and is repetitive this then represents the society as being "zombies", it could also represent a phenomenon within the setting because it might not be true and quite tongue-in-cheek because the film pokes fun at classic zombie films from the past like Night of the Living Dead. The whole sequence is shown to be a continuous pan throughout, this gives the audience an insight to what might be an important factor within the film, like how all the characters are shown to be "zombies", also the teenagers within the sequence are also shown to be "zombies" but this could represent how teenagers are represented as within film and the media as being all the same because throughout the sequence they are in the stereotypical clothing that would be associated with teenagers, also with the characters nodding their heads simultaneously to what could be seen as music, this also shows how teenagers can be seen the same. The soundtrack within the sequence can be represented as being quite comical because it is a very bouncy and quirky, this would then represent the film as being funny because of the music used, also, the music goes with the sequence as it gives it a music video feel as the it goes on it shows what might happen within the film because the sequence goes with the comical beat of it. From the very first scene of the sequence, it represents a very baron setting because in what can be seen as a shop car park, is completely empty, the film is then represented as being quite scary as emptiness could be seen as frightening. The first 2 minutes of the narrative could represent a very comical film to the audience because the protagonist, Shaun, first walks in a "zombie" sort of way, but with a pan up to his face shows that he is yawning, this is quite comical because its the opposite to what the audience would expect and then gain joy to what actual happens.

Snatch
The opening sequence to the gritty, gangster film Snatch is very unconventional because like Shaun of the Dead, is uses a continuous pan from the first shot to the last, this is not the usual idea of gangster films because they would usually involve very gritty conventions, the sequence does show this but it can be comical because it shows a quite quirky idea to what could be used. The sequence is very unconventional because instead of showing the names of the actors in the film, it shows the actual names of the characters, this is unusual because with actors in the film like Brad Pitt and Jason Statham who would then act as a magnet to entice a wider audience because these two actors alone are very high within American and British cinema, this would then bring audiences to the films which would usually have these two actors. The speed of the sequence could represent the film as being face paced and to involve crime because usually crime involves speed, also this then reiterated by the use of many jump cuts to add more tension as it shows the emotion on the characters faces. In the sequence, it uses a technique which links all the separate stories into each other because on each new shot, it includes something that was in the previous shot, for example, one character puts some bags into a safe and in the next shot, it shows another character getting the same type of bag out of another safe, this represents that gangsters all do stick together and that the film is about these type if people because of the use of props like guns and money showing what type of film it is. Also this is quite conventional with British crime films as it is shown to  be used in films like Lock Stock and Two Smoking Barrels, that type of convention could be very useful in my production as my production is about being quite unconventional and quirky but the element of crime would definitely not be involved within the film even though though it was an idea which could be used but would not work. Within the sequence, it shows a convention of what might be in most gangster films as once it introduces a character it shows a still of that character in a very aggressive stance this then adding to the representation of a gangster film.

Anuvahood 
The opening sequence to the British comedy film Anuvahood could have been mistaken to be a truly British film, with the low key lighting and the blatant drug use show the conventions of what is typical in these types of films however at the latter stages of the sequence shows the main protagonist Kenneth (Kay) a a very weak character as he is punched in the face, representing this film quite comical as he believes that he is a very stereotypical gangster with drug abuse and the performance of the maker of the film Adam Deacon, most known for his contribution to films like Kidulthood and Adulthood who would be represented as an actor who would usually be shown as a very strong character but instead he is completely the opposite. The change of lighting in the sequence represents the film as being quite light hearted as it switches to very light and ambient lighting connoting that is a very comical film. The film is known as a very tongue-in-cheek film and pokes fun at notable British gangster films like Adulthood, even though the main actor is involved in that film, this would then go to a wider audience as it is known for what type of film it can be related to. In the sequence it shows independent British companies like Gunslinger, this means that all the money will stay in the UK and that again it will attract the same audience as the same companies are involved with films that are similar to Anuvahood.


Research into Titles

The Hot Fuzz title represents the film as being something to do with the police as the word"Fuzz" is represented as an American colloquialism with the police, this is then showing the involvement of US film companies in the film but also can be represented as a police film because of the use of the British police symbol, this would then attract audiences who enjoy "Buddy Cop" films. This is a good way to put across a film as it is different compared to many other film titles as its a simple idea and works well, our production  could use this type of idea as it's big letters will attract audiences and will be able to gain more publicity as it is able to be put on advertisements and entice people into wanting to watch the film.   





The Sin City title shows a comic book style font because its very blocky and large,this can usually be represented with a comic book this would then attract an audience that would represent this film in a way which would allow them to understand it. The colour of the title could represent the film in a violent way because of the colour of the title usually would mean blood so the film would then appeal to an audience that like violent films. 
The titles for Juno show a very original use of the title as it could be represented with the teenage demographic as it is in a very big, blocky form so it can be seen what a teenager can relate to in film because it seems simple and what a teenager might come up with. Also the title is can be represented with most teenager type films as it is something that would go with the generic teenager film because it is simplistic and can connote that the film is about teenagers.

The titles of our production would need to be big and show an image which would be represented with what might happen in the film, for example with the Shaun of the Dead title font, it is very original and intuitive as it shows what will be included later on in the film, like the inclusion of zombies in the film. The detail around the letters show that the film may include a horror type genre in the film because of the hand in the letter "a" it represents a zombie as in many of the old zombie films it included a reaching hand the film would then be represented with some of the older zombie movies like Night of the Living Dead.